deceit used in order to achieve one's goal.
"he had to use subterfuge and bluff on many occasions"
synonyms: trickery, intrigue, deviousness, evasion, deceit, deception, dishonesty, cheating, duplicity, guile, cunning, craft, craftiness, slyness, chicanery, bluff, pretense, fraud, fraudulence, sophistry, sharp practice; More