Ford had taken office in August 1974 amidst one of the worst economic crises in US history, marked by high unemployment and inflation rising to 12.3% that year following the
1973 oil crisis.
[2] As a Republican, Ford favored the WIN campaign's emphasis on addressing the problem through voluntary actions of citizens, instead of price restrictions imposed centrally by a
big government bureaucracy...
Whip Inflation Now (
WIN) was a 1974 attempt to spur a
grassroots movement to combat
inflation in the US, by encouraging personal savings and disciplined spending habits in combination with public measures, urged by
U.S. President Gerald Ford. The campaign was later described as "one of the biggest government public relations blunders ever".