The world's hottest pepper and the people who punish themselves by eating it is thoroughly lost on me. They need to put their time into developing the world's most delicious pepper. So often (or should I say pretty much always) it's all about the heat and in the process all flavor is destroyed. Like somehow these people forgot this is food. And for the record I like hot and spicy food.
If the pepper is hot enough to burn the skin, why would you want to put it in your mouth?
I like the flavor of a good jalapeno but I take the time to remove the seeds and pulp. (unless I am eating them raw)